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This web site had the following in the homepage, "Motorcycle steering and suspension that keep you in control." We saw that the web site stated " Tier patented Four-Bar Steering Mechanism is the only steering design unaffected by uneven terrain." It also said " Road imperfections tending to steer your front wheel will not be fed back into the handlebars like on standard forks equipped motorcycles. Light steering in mug or sand also comes standard on Tier Motorsports equipped bikes. Goodbye nose dive and handlebar wobble. Movement, sometime violent, of the handlebar that can appear at 40 MPH and above." The header had WR450 suspension as the highest ranking optimized keyword. It is followed by YZ450 suspension, WR250 suspension, and YZ250 suspension which isn't as ranked as highly as WR450 suspension. The next words tiermotor.com uses is dirt bike suspension. motorcycle suspension was included and could not be understood by search crawlers.